created inside of MAX agency

Improved website usability and developed a new visual concept

I worked with the funnel: home page → catalog → product card → cart

Kick-off

I held a kickoff meeting with the product, marketing, and development teams to explore the goals and constraints.

I also looked at the site’s current metrics to come up with a list of hypotheses for improvement.

After that all the team had a clear understanding what should we do.

Conducted an audit of the current website and direct competitors

I use Red dots method to flag usability problems on the site. I usually rely on my experience, but I can also do a corridor test.

To get inspired and find best practices, I studied competitors and came up with a list of mechanics that we can implement.

Visual changes

My goal was to make the site as clear as possible. There is a lot of graphics so layout and sizes should be expressive.

Main page improvements

• Emphasis on choosing a store - so that the user initially sees the current catalog
• Purchase history - to simplify the segment-specific scenario